An illustration of Jerome’s workspace, based on his own video: a wooden desk and three monitors with blue mountain scenery
Where I spend most days.

I’m Jerome Yip, a growth marketer and entrepreneur based in Korea.

I help apps and e-commerce businesses grow through paid acquisition. I develop the creative strategy and manage the campaigns, using customer research and performance data to find what can scale profitably.

From my work in growth

Yearly revenue, starting from $0
Up to$100M
Installs generated through paid ads
200M+
Average monthly ad spend
$1.5M

Experience across multiple app and e-commerce businesses.

Some of the brands I worked with

E-commerce

  • Altitude Sports
  • The Last Hunt
  • Pinkycore

Tech

  • Cat Gameby Mino Games
  • Hushed
  • aloSIM
  • Neon Rumble
  • Avanquest
  • Edoki Academy

What I’m working on

Kioki

The language-learning app I develop and operate, from the learning experience to its growth and business.

Lucidcraft Studio

My app studio, where we design, build and grow mobile and web apps.

KGP

My growth studio, working on in-house ventures and supporting selected partners across e-commerce, apps and games.

AI creative workflows

An internal system I’m developing to connect creative research, audience personas, strategy and production with AI.

Writing

Talks